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Behind the brand

Our Roots

Mellow Grove began organically;

Just two New Jersey raised brothers plotting another creative venture. Sam was a recent high school grad who had a mind that would wonder constantly. He always had brilliant ideas but didn’t know how to act on them. He was in need of a creative outlet. Younger brother Benny had been drawing since he was in diapers. Growing up he had a hard time sitting still and found an escape in art class.

The two had a love for the skate and surf culture. They were attracted to how the sports incorporated self-expression and forms of art. Something that started as a small hobby soon became attached to their identity. Mellow Grove is a brand built on self-expression. Our mission is to allow our customers to get the feeling of having their ideas come to life through our personalized custom boards. Like a tattoo for your board, we create with YOUR vision. We emphasize the idea that, “If you can hold it in your head you can hold it in your hand.”

The Gift of Choice

Shopping for someone else but not sure what to give them?


Give them the gift of choice with a Mellow Grove gift card.

Gift cards are delivered by email and contain instructions to redeem them at checkout.


Our gift cards have no additional processing fees.